Delicate sensitive baby skin can get easily irritated by rubbing and chafing. JOHNSON’S Baby Powder creates a friction-less layer to keep your baby’s skin healthy and silky-soft. With a clean, classic scent, JOHNSON’S Baby Powder is an incredibly soft baby and glides over your baby’s skin to eliminate friction and leave it feeling delicately soft and dry while providing soothing comfort. JOHNSON’S baby care products. Trusted by moms for over 100 years!